Game Theory & Bias
✨ The Distorted Reflection: How TV Winnings Deceive Our Minds
How many times have we watched millionaire winnings from gambling on television? News of people who, with a stroke of luck, saw their lives change radically. These stories, often spectacular and full of emotion, leave a deep impression on our minds. But what really happens to our brain when it encounters them? And how do they influence our perception of probability and risk, especially when we are tempted to play? The answer lies in a powerful and subtle cognitive bias: the availability heuristic.
📺 The Illusion of Reality: What is the Availability Heuristic

The availability heuristic is a mental shortcut, a “rule of thumb” that our brain uses to estimate the frequency or probability of an event. In practice, we judge how likely or common something is based on how easily examples or information related to that event come to mind. If a concept comes to mind quickly, we consider it more common or probable than it actually is.
Think about when we worry about a plane crash after seeing a news report. Although plane crashes are statistically very rare compared to car accidents, the vividness and drama of the report make the event excessively “available” to our memory, causing us to perceive the risk disproportionately. The same mechanism is activated for winnings in gambling.
💰 Winnings on TV: Vivid Images, Distorted Data

News about millionaire winnings is fertile ground for the availability heuristic. These are stories that are:
- Vivid and Emotional: A smiling face, tears of joy, the promise of a better life. These details strike us and remain impressed.
- Easily Retrieved: Thanks to media coverage, they are the first things that come to mind when we think about gambling.
- Positive: They represent a desirable outcome and, for this reason, are more attractive and memorable.
The problem is that these positive and spectacular examples are actually extremely rare events. Television never shows the millions of players who won nothing, nor the billions of euros lost overall. It doesn't show us the overwhelming majority of people who, week after week, do not see their situation change. The availability of these few but memorable success stories creates an illusion of frequency.
We find ourselves thinking: “If it happened to them, why not to me? After all, I often hear about people winning.” This reasoning is flawed: the “feeling of hearing often” is not based on true statistical frequency, but on the ease of recall of media-relevant events.
🎲 Hidden Probabilities: A Concrete Comparison
To understand the extent of the distortion, let's take a small example with SuperEnalotto, one of the most popular lottery games. The odds of winning the Jackpot are approximately 1 in .
To make it more understandable:
- It is more probable to be struck by lightning (1 in ).
- It is more probable to become an astronaut (1 in ).
- It is more probable to win an Olympic gold medal (1 in ).
These data show that the probability of winning the Jackpot is infinitesimal. Yet, the frequency with which we hear about the few winners masks this statistical reality. Our brain, bombarded by images of celebrations and gigantic checks, tends to underestimate these numbers and overestimate its own chances.
Mathematically, the probability of an event is given by: In the case of SuperEnalotto, the number of favorable outcomes for the Jackpot is 1 (a specific combination), while the number of possible outcomes is . Therefore, . This formula does not change, regardless of how many stories of winners are broadcast on television.
💡 How to Defend Against the Illusion
Recognizing the availability heuristic is the first step to not falling into its trap. Here are some tips:
- Question the “feeling”: If an idea comes to mind very easily, ask yourself if it is really that frequent or if it's just because you've heard or seen it recently in a vivid way.
- Seek out the real numbers: Instead of relying on anecdotes, look for real statistics and probabilities. Don't settle for “hearing,” but go and verify the data.
- Remember the “non-events” too: Think of all the times you haven't heard about winners, or all the people who played and didn't win. These “non-events” are far more numerous and represent the true statistical reality.
- Critical awareness: Be critical of news that emphasizes only exceptional successes, especially in contexts where profit is linked to mass participation.
Understanding how the availability heuristic works helps us navigate the world with greater awareness, especially when it comes to decisions involving risk and money. Stories of winners can be fascinating, but they are only a tiny fraction of a much more complex and statistically less favorable reality.
Gambling can cause pathological addiction. Play responsibly. 18+ ADM.
Le performance passate non garantiscono risultati futuri · EV negativo per definizione · 18+ · adm.gov.it
